The challenge
Lumia needed an intuitive way to help users explore skincare products based on their skin type and concerns. Establishing a strong brand identity while ensuring a smooth checkout process was essential. Additionally, building trust and engagement through design and content was a priority.
Duration
4 Weeks
The Solution
A smart filter system was introduced, allowing users to find products easily. The brand identity was carefully crafted with a modern, minimalistic approach using soft colors and elegant typography. The checkout process was optimized for a seamless experience, and interactive content like reviews and expert advice was integrated to enhance user trust.
The next phase includes implementing AI-powered skin analysis for personalized recommendations, launching a subscription model for recurring customers, fostering community engagement through skincare tips and live Q&As, and highlighting sustainability efforts in product packaging and sourcing.
The Result
The refined UI led to improved navigation, higher engagement, and increased conversions. A strong brand presence helped build trust, and the platform is now scalable for future innovations and expansion.
